Best Watches & Watch Brands For Men To Buy In 2023

The fact we are perpetually glued to our screens raises an interesting question about the need for a watch. Before we had more computing power in our pocket than it took to get a man on the moon, a watch was essential to keep track of the day. Now, nearly every device tells us the

The fact we are perpetually glued to our screens raises an interesting question about the need for a watch.

Before we had more computing power in our pocket than it took to get a man on the moon, a watch was essential to keep track of the day. Now, nearly every device tells us the time.

Despite this watches haven’t gone out of style.

Perhaps it’s because they often have sentimental value, or mark a major milestone as many require a big investment.

Whatever the reason, a watch is an elegant and – pardon the pun – timeless accessory.

Whether this is your first timepiece purchase or tenth, shopping for a watch can be tricky. Digital or analog, leather or stainless steel, smart or classic, the options are an endless source of excitement (or anxiety, depending how you look at it.)

Whether you’re an Omega fan or prefer something a little more subtle, I’ve rounded up some of the best watches for men that I hope will truly have your heart beating a million miles a minute.

EDITOR’S PICK: BEST OVERALL MENS WATCH

Nixon Spectra, The Iconic, $560

I’m of the mindset that a great watch should pay homage to the true classics of history, and Nixon’s Spectra is a remarkable synthesis of tradition and modern innovation. The watch boasts impressive features like Japanese Automatic movement, stainless steel exterior and a 40-hour power reserve. The hero here though is the skeleton dial: a true chef’s kiss moment.

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BEST QUARTZ

Tissot Chrono XL Classic, The Iconic, $660

If you want a good ol’ reliable — then here ya go. Tissot is known for great products at a great value, and the Chrono XL Classic exceeds expectations. With its stainless casing and 100m water resistance, it is extremely hard-wearing.

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BEST SMART WATCH

Apple Series 7, Amazon, $597

Apple is far from an apprentice in the smart-watch game, and there is good reason they continue to reign as the tech leader. The crack-resistant screen stands as a protector to a slew of features including a blood oxygen sensor, ECG, voice assist and sport tracking. I fear this watch may be smarter than me.

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Amazfit GTR 3 Pro, Amazon, $324

With up to 12 days of battery life, I’m convinced this watch has its own heartbeat. Don’t worry, you’re not skimping on features though.

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BEST SPORTS WATCH

Garmin Forerunner 645, Amazon Australia, $535.94

Garmin knows sport, and the Forerunner 645 takes no time in making that clear. This watch delivers the kind of stats that will make you feel pro, regardless of your PB. The crowning glory of this watch is its capacity to download up to 500 songs for phone-free listening.

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Fitbit Sense Smartwatch, Myer, $449

Long gone are the days of the FitBit solely gracing the wrists of the fitness-conscious mother, the Fitbit Sense’s extensive features extend to ECG, heart rate monitor, Google Assist (or Alexa, your pick), built-in GPS, as well as a 6-month trial to Fitbit premium. The Fitbit Sense is truly an over achiever.

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BEST CASUAL WATCH

Daniel Wellington Petite Sterling, The Iconic, $259

Without raiding your wallet, Daniel Wellington is a frontrunner in providing elevated timepieces that can carry you from brunch to wedding. The exciting part about this piece is its interchangeable straps, allowing for multiple looks with the same classic dial.

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Nixon Sentry SS, The Iconic, $349

Lucky for us, the Nixon Sentry is a high-qualifier in everyday luxury. Don’t let the high-end appearance fool you though, the Nixon Sentry can withstand 100m of submersion and has a hardened crystal mineral face, so you know it can withstand the real world.

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BEST DESIGNER WATCH

Seamaster Diver 300 M, Omega, $9,575

Designer is synonymous with status, and nothing says that more than Omega. Far from camera shy, the Seamaster has graced the wrists of US President Joe Biden and Pierce Brosnen in Goldeneye.

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The Longines Master Collection, Longines, $3,475

Longines knows luxury, and the brand has pulled all stops when it comes to their most revered range. The scratch-resistant sapphire crystal glass houses the refined chronograph which has been a mainstay of the brand since its inception.

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Kurt Hughes is a Sydney-based journalist who has his finger on the trigger when it comes to the trends and styles. He has worked for brands such as We Are Kindred, General Pants, and Ksubi, as well as written for Fashion Journal, GQ and i-D, and is knee-deep in the brands that inform our culture. You can follow him on Instagram at @kurthughes.

Originally published as Best watches and watch brands for men to buy in 2023

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